Köln, 12. und 13. September 2018, Halle 8 | B-50
Join our Work Lab Session!
September 12, 2018 at 14:30 h in Work Lab 2:
Let's discuss closed-loop digital marketing with programmatic mindset targeting & measurement
You want to find ways to optimize your digital campaigns for
closed-loop marketing? We want to discuss with you the following
- Which role can survey data play in campaign optimization?
- What impact can mindset data deliver to programmatic targeting?
- What kind of mindset data could create additional value in the
programmatic media planning?
- How relevant is an independent 3rd party Brand Lift measurement?
- How to best measure campaign efficiency, e.g. using click data in
combination with brand lift survey based on cookie tracking?
- How can we tie Brand Lift measurement back to mindset targeting and
show ROI for targeting spend? And how can we learn for an optimized
targeting in the future?
- Andy Gallagher – Kantar Germany, Domain Lead Media & Digital
- Holger Laube – Kantar Germany, Managing Director and Head of
Wir freuen uns auf Sie!