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19.06.2019  -  Cannes

Kantar Increases Creative Impact through Artificial Intelligence

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Kantar, one of the world’s leading data, insights and consulting companies today extends its leadership in Artificial Intelligence (AI) integration into the advertising and creative world with the announcement of four new big data and AI-based solutions. The new offerings will help brands, advertising agencies and media companies more efficiently and accurately build and measure campaigns that have global impact.

The new offerings announced during Cannes Lions 2019 are:

Discussing the launch of Kantar’s latest suite of AI tools Eric Salama, CEO, Kantar said “At Kantar, we have a longstanding reputation as being the world’s most innovative research and consulting company. Today’s launch illustrates clearly how that innovation delivers meaningful impact for our clients across the whole marketing cycle. From understanding how your brand is perceived and used by consumers in social media, to ensuring investments are repurposed or directed to the right channels through to calculating ROI, it is clear AI is beginning to have a significant impact in the world of marketing”.

Press pack available here - https://rlsd.co/p/dZ-rag

About Kantar
Kantar is one of the world’s leading data, insights and consulting companies. We understand how people think, feel, shop, share, vote and view. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.

Press contact:
Conor McLarnon
Axicom
m +44 (0) 7769 287 215
e  kantar@axicom.com

Louise Mead
Kantar
m  +44 (0) 777 554 5339
e   louise.mead@kantar.com

Melanie Arens
Public Relations
Kantar
t    +49 521 9257 681
e   melanie.arens@kantartns.com

Kantar Shared Services GmbH & Co. KG
Sitz / Registered in: München, AG München – HRA 102519
deren pers. haft. Ges. / pers. liable partner: WPP Deutschland Holding GmbH & Co. KG, Frankfurt a.M., AG Frankfurt a.M. – HRA 47365
Geschäftsführer / Managing Directors: Marcus Andriessen, Volker Franz, Helmut Hechler, Richard Karpik, Frank Paule, Hartmut Scheffler, Dr. Stefan Stumpp
Umsatzsteuer-ID-Nr. / VAT-Number: DE 296111349

 

 
 

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