23.07.2003  -  München

The 11th Worldwide Readership Research Symposium “Print in a Consumer-Centric World”

Munich, July 23, 2003 – The Worldwide Readership Research Symposium (WRRS) just announced details of the 11th Symposium which will be held in Cambridge (USA) from 26 to 29 October 2003. The WRRS is considered to be the leading forum for the global exchange of new ideas and technical developments in the fields of print audience measurement, analysis, data fusion and delivery and takes place every two years. Against the background of increased media fragmentation world-wide this year’s Symposium places increased emphasis on exploring ways of promoting the sometimes undervalued benefits of print as an advertising medium and on methods of measuring return on investment.

The Symposium is jointly sponsored by the English companies BMRB and Ipsos-RSL represented respectively by Andy Brown und Richard Silman. Dawn Mitchell, co-founder of the Symposium, is the President. The Programme Chairman is Erhard Meier. The programme committee play a unique role: they monitor and report on developments in their area, suggest topics, design the programme, evaluate synopses and screen final papers. Thanks to their dedication, the quality and relevance of the Symposia are ensured. Kate Lynch (SMG Worldwide), Susan Nathan (Universal McCann) and Rolf Pfleiderer (NFO Infratest InCom) agreed to serve for the first time on the 2003 Committee.

The theme of this year’s Symposium is “Print in a Consumer-Centric World”. It will appeal to decision makers and experts with an interest in print media research, whether publishers, advertisers and their media controllers, agencies or media research practitioners. Attendance is limited to only 200.

Some 50 formal papers will be presented. In addition there will be extended discussion sessions, open to all participants. Formal papers and transcripts of the discussions will be published at a later date. Participants from thirty countries are expected to attend. Applications for invitations can be made through the Secretariat (details below). For further details contact Sandy Burdett, for details about the programme please contact Erhard Meier ( or Dawn Mitchell (

phone: +44 (0)20 8861 8030
fax:  +44 (0)20 8861 5515
c/o Ipsos-RSL
Kings House, Kymberley Road
Harrow HA1 1PT, England

TNS Infratest InCom GmbH
Rolf Pfleiderer
Landsberger Strasse 338
80687 München
phone: +49 (0) 89 / 5600 - 1340
fax: +49 (0) 89 / 5600 - 1956

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