12.10.2001 - München
Monitoring Information Economics: Germany is the Western European market leader in e-commerce / Federal Ministry of Economics and Technology presents basic research study by NFO Infratest, Information and Documentation Division
Munich, October 12, 2001 – In June 2001, 43 per cent of the German population from the age of 14 used the Internet. Compared to December 2000, the number of Internet users grew by 11 per cent and has now climbed to 27.6 million. Thus, Internet penetration in Germany is the third largest world-wide with 43 per cent behind the USA (46 per cent) and Great Britain (45 per cent). With its share of 28 per cent, Germany is market leader in Western Europe in e-commerce ahead of Great Britain and France. In a world-wide comparison, Germany has a share of currently 3.5 per cent, which will - according to experts - grow to 9 per cent by 2004. This also applies to m-commerce: in this area Germany leads with a turnover of 483 million DM (2000) ahead of Italy with 475 million DM.
These are results of the Third Core Report by NFO Infratest (Munich), Information and Documentation Division and the Institute for Information Economics (Hattingen), which was recently presented by the Bundesministerium für Wirtschaft und Technologie (Federal Ministry of Economics and Technology, BMWi) at the international book fair in Frankfurt. The BMWi had commissioned both institutes to carry out the research project “Monitoring Information Economics”: quantitative factual reports every six months - produced by InfraSearch, the desk research service of NFO Infratest - and annual qualitative trend prognoses will, until the year 2003, systematically monitor the development of information economics in Germany and its application fields. The aim of the current Third Core Report was to describe the German sector “Information Economics” despite its heterogeneity and rapid development and to compare it internationally with the world-wide leading regions USA, Japan and Western Europe.
Further results of the Third Core Report:
With its share of 5.8 per cent, Germany is the third largest national market for Information and Communication Technology (ICT), right after the USA (35.7 per cent) and Japan (10.6 per cent). Within the German economy, the ICT area is gaining more and more importance. The share of ICT revenue within the German gross national product amounts currently to 5.7 per cent and takes fourth place behind vehicles construction, mechanical engineering and electrical engineering.
Background information on the Third Core Report:
The core report includes results on the following topics:
- Internet (number of users, sociodemography of users i.e. age, sex, income, level of education, Internet penetration rate);
- e-commerce (revenue in the areas B2B and B2C as well as m-commerce);
- information technology and telecommunication (conventional and alternative Internet access technologies and their penetration rates);
- mobile communication (penetration rates, mobile Internet access technologies);
- online advertising;
Germany’s position is continually described on the basis of selected key indicators referring to the “Information Economy”. For every key indicator there is
- the description of the current situation: what is Germany’s position in an international comparison? Which are Germany’s strong points and weaknesses?
- the comparison with leading European regions, e.g. Great Britain and France;
- the comparison with Western Europe as a whole;
- the comparison with the world regions North America / USA as well as the Asia Pacific region / above all Japan.
All data of the core report refer to 2000 and 2001.
- 43 per cent of the data include predictions until 2005.
- 40 per cent of the data are additionally presented as time series (beginning with 1999 - thus showing trends and developments),
- the most important quantitative data are visualised in 320 charts;
- an overview is given on inconsistent data and information, including comments on deviations.
Therefore the Third Core Report is an international benchmark study, which describes the past, present and future position of information economics in Germany with the help of key indicators. The desk research analysis is, as a continuous tracking study on information economics, interesting for all, who want to rely on detailed source and data material in order to make the right decisions. In addition, the data are commented on and evaluated by annual expert trend reports.
you can download:
- detailed management summary (about 20 pages) in English and German;
- all 320 charts of the report in English and German;
- chart report: abridged version and selection of the 40 most important charts in English and German
- Third Core Report: full version in German.
The Fourth Core Report and the Second Trend Report will be published in April 2002 and also be available then under www.infrasearch.de/bmwi_english
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Dr. Sabine Graumann
tel.: +49 (0)89 / 56 00 - 1221
fax +49 (0)89 / 580 19 96