12.10.2001  -  München

Monitoring Information Economics: Germany is the Western European market leader in e-commerce / Federal Ministry of Economics and Technology presents basic research study by NFO Infratest, Information and Documentation Division

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Munich, October 12, 2001 – In June 2001, 43 per cent of the German population from the age of 14 used the Internet. Compared to December 2000, the number of Internet users grew by 11 per cent and has now climbed to 27.6 million. Thus, Internet penetration in Germany is the third largest world-wide with 43 per cent behind the USA (46 per cent) and Great Britain (45 per cent). With its share of 28 per cent, Germany is market leader in Western Europe in e-commerce ahead of Great Britain and France. In a world-wide comparison, Germany has a share of currently 3.5 per cent, which will - according to experts - grow to 9 per cent by 2004. This also applies to m-commerce: in this area Germany leads with a turnover of 483 million DM (2000) ahead of Italy with 475 million DM.

These are results of the Third Core Report by NFO Infratest (Munich), Information and Documentation Division and the Institute for Information Economics (Hattingen), which was recently presented by the Bundesministerium für Wirtschaft und Technologie (Federal Ministry of Economics and Technology, BMWi) at the international book fair in Frankfurt. The BMWi had commissioned both institutes to carry out the research project “Monitoring Information Economics”: quantitative factual reports every six months - produced by InfraSearch, the desk research service of NFO Infratest - and annual qualitative trend prognoses will, until the year 2003, systematically monitor the development of information economics in Germany and its application fields. The aim of the current Third Core Report was to describe the German sector “Information Economics” despite its heterogeneity and rapid development and to compare it internationally with the world-wide leading regions USA, Japan and Western Europe.

Further results of the Third Core Report:
With its share of 5.8 per cent, Germany is the third largest national market for Information and Communication Technology (ICT), right after the USA (35.7 per cent) and Japan (10.6 per cent). Within the German economy, the ICT area is gaining more and more importance. The share of ICT revenue within the German gross national product amounts currently to 5.7 per cent and takes fourth place behind vehicles construction, mechanical engineering and electrical engineering.

Background information on the Third Core Report:

The core report includes results on the following topics:

Germany’s position is continually described on the basis of selected key indicators referring to the “Information Economy”. For every key indicator there is

All data of the core report refer to 2000 and 2001.

Therefore the Third Core Report is an international benchmark study, which describes the past, present and future position of information economics in Germany with the help of key indicators. The desk research analysis is, as a continuous tracking study on information economics, interesting for all, who want to rely on detailed source and data material in order to make the right decisions. In addition, the data are commented on and evaluated by annual expert trend reports.

Under you can download:

The Fourth Core Report and the Second Trend Report will be published in April 2002 and also be available then under

Background information
NFO Infratest is an NFO WorldGroup company, one of the world’s leading providers of research-based marketing information and counsel. “Marketing Minds Specializing in Research”, NFO has facilitated Fortune 500 clients’ business decisions for more than 50 years by providing indepth knowledge and understanding of consumers and brands through research. Their services include comprehensive counsel on market evaluation, product development, brand management, customer satisfaction, pricing, distribution and advertising effectiveness. NFO is a worldwide leader in Internet-based research and maintains one of the world’s largest interactive panel communities. They are one of The Interpublic Group of Companies (NYSE: IPG), and have majority-owned operations in 40 countries, thereof NFO Infratest in 14 European countries.

Dr. Sabine Graumann
TNS Infratest
Director Business Intelligence
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