31.07.2001 - München
Offering their services online in a convincing way becomes increasingly important for insurance companies in order to remain competitive
Munich, July 31, 2001 – One out of six Internet users first find out via the Internet about the various insurance alternatives offered by different insurers before taking out a new insurance. In the case of some types of insurance, for example full private health insurance, even as many as one out of three Internet users first use the Internet as a source of information and one out of four do so when it comes to automobile and private liability insurance. More than one half of those “online researchers” eventually also buy their insurance at one of the insurance companies visited online.
These are the results of the current wave questions of the “Online Finance Monitor” conducted by NFO Infratest (Munich). The study analyses in detail the online financial behaviour of regular online users in Germany. At the beginning of this year, there were roughly 11 million regular Internet users in Germany – trend still upward.
Researchers at NFO Financial Research point out the fact that the Internet plays an increasingly decisive role in the competition among insurance companies. To offer a convincing range of services online becomes an important factor in the acquisition of new customers in the group of Internet users.
The online services of insurance companies, which today’s Internet users wish for most and which are, in their opinion, the most essential ones are the following: the possibility of ordering information material, of getting addresses online and of obtaining a concrete offer. The possibility of taking out an insurance online is considered as very important by just about one out of ten Inter-net users, however, as many as four out of ten think that this is nevertheless a desirable service.
NFO Infratest is an NFO WorldGroup company, one of the world’s leading providers of research-based marketing information and counsel. “Marketing Minds Specializing in Research”, NFO has facilitated Fortune 500 clients’ business decisions for more than 50 years by providing indepth knowledge and understanding of consumers and brands through research. Their services include comprehensive counsel on market evaluation, product development, brand management, customer satisfaction, pricing, distribution and advertising effectiveness. NFO is a worldwide leader in Internet-based research and maintains one of the world’s largest interactive panel communities. They are one of The Interpublic Group of Companies (NYSE: IPG), and have majority-owned operations in 40 countries, thereof NFO Infratest in 14 European countries.
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