01.03.2001  -  München

Working climate influences health / connection between the satisfaction of employees and corporate profits

March 1, 2001 - NFO Infratest has recently proved in a major representative study, what personnel managers have always assumed: a company’s working climate has an immediate impact on the number of shortterm illnesses of employees. This is true for men and women alike, as well as for all ages.

“The employees are the real capital of a company“, so Infratest researchers. To increase the satisfaction of employees (“ employee commitment“) and a motivating environment contribute considerably to the economic success of a company. Improving the working climate index by as little as 5 percent already results in efficiency gains of the overall workforce of 0.5 percent and therefore also in direct cost reduction.

Background information:
For the representative study, more than 33.000 employees of all industries in Germany were interviewed by NFO Infratest at the end of the year 2000.

NFO Infratest is an NFO WorldGroup company, one of the world’s leading providers of research-based marketing information and counsel. “Marketing Minds Specializing in Research”, NFO has facilitated Fortune 500 clients’ business decisions for more than 50 years by providing indepth knowledge and understanding of consumers and brands through research. Their services include comprehensive counsel on market evaluation, product development, brand management, customer satisfaction, pricing, distribution and advertising effectiveness. NFO is a worldwide leader in Internet-based research and maintains one of the world’s largest interactive panel communities. They are one of The Interpublic Group of Companies (NYSE: IPG), and have majority-owned operations in 40 countries, thereof NFO Infratest in 14 European countries.

Dr. Margit Huber / Dr. Joachim Scharioth
Tel. +49 (0) 89 / 5600 - 1448
Fax +49 (0) 89 / 5600 - 1690

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