15.01.2001  -  München

Internet Shopping Report 2001

Online shopping in Germany: high potential, but still a lot of impediments / Visitors of online shopping sites want to buy more and more often via the Internet / But numerous reasons which hinder increase in online shopping

January 15, 2001 – In a recent survey among more than 10,800 visitors of shopping sites in the Internet, 95 percent say that they plan to buy online as often as now or more often in the future. They do not only want to buy online more often, but also to spend more money on online purchases and, for example, almost 50 percent of those who have booked their holiday trip online over the last 6 months plan to increase their spending on holiday trips booked via the Internet. The same is true for 45 percent of online customers who buy books, CDs, magazines, videos and DVDs, for 44 percent of online customers who buy foodstuffs and for just under 40 percent of online buyers of computer hardware, computer software and financial products.

However, nine out of ten Internet shop visitors have at least once decided spontaneously against buying from a certain online provider – despite a firm intention to buy. There are various reasons for that: it is not only concern about safety (27 percent), but also anger and impatience if it takes too long to find the desired product (56 percent), very long loading times (51 percent) or an insufficient description of the desired product at the online shop (46 percent).

These are the most important results of the „Internet Shopping Report 2001“ which was carried out by NFO Infratest (Munich) in cooperation with Symposion Publishing (Düsseldorf). The survey included 16 online shops in the Internet.

The „Internet Shopping Report 2001“ provides detailed information on current and planned buying patterns as well on as the attitudes of online shoppers in 9 lines of business: books/music - CDs/magazines/videos/DVDs, computer hardware, computer software, telecommunications and electronics, travel, leisure and entertainment, food and household articles.

Other results of the study are:

Background Information
For the current „Internet Shopping Report 2001“ by NFO Infratest and Symposion Publishing, 10,809 visitors of online shopping sites were interviewed in Germany. Participants in the study were chosen by statistical random selection („N-Viz“). In the first part of the report, the results are analysed and commented and the central results are shown in charts. In the second part, experts give their opinion on current issues concerning Internet shopping: they present marketing strategies for e-business and online shopping models. Furthermore, they discuss questions of customer retention, pricing and logistics of online shops. The report consists of 406 pages with 103 illustrations and 15 charts and costs DM 1,400,- (including VAT and shipping costs).

NFO Infratest is an NFO WorldGroup company, one of the world’s leading providers of research-based marketing information and counsel. “Marketing Minds Specializing in Research”, NFO has facilitated Fortune 500 clients’ business decisions for more than 50 years by providing indepth knowledge and understanding of consumers and brands through research. Their services include comprehensive counsel on market evaluation, product development, brand management, customer satisfaction, pricing, distribution and advertising effectiveness. NFO is a worldwide leader in Internet-based research and maintains one of the world’s largest interactive panel communities. They are one of The Interpublic Group of Companies (NYSE: IPG), and have majority-owned operations in 40 countries, thereof NFO Infratest in 14 European countries.

TNS Infratest
Martin Kögel 
Landsberger Straße 338
80687 Munich, Germany
Tel. +49 (0)89 / 5600 - 406
Fax +49 (0)89 / 5600 - 299

Informations about „Internet Shopping Report 2001“:
TNS Infratest InCom
Rolf Pfleiderer
Tel. +49 (0)89 / 5600 - 340
Fax +49 (0)89 / 5600 - 506

Karin Lohr
Tel. +49 (0)89 / 5600 - 663
Fax +49 (0)89 / 5600 - 506

Sabine Wolfert
Tel. +49 (0)89 / 5600 - 752
Fax +49 (0)89 / 5600 - 506

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